Thursday, 14 July 2011

"Your greatest strength can be your greatest weakness"

One of Camerons greatest strengths definitely appears to be PR and public image. He has fought consistently to handle media pressure and tried to create positive publicity for the Big society, public spending cuts and major changes to the NHS for example. It hasn't always worked, but like Blair he handles media pressure well and always manages to get his message across. However, you shouldn't always assume that because you are good at something, you will never make mistakes or get it wrong. "Your greatest strength can also be your greatest weakness".

Never has a statement been so true as with Cameron's appointment of Andy Coulson. Why is this the case? Well for someone so clever and thoughtful around media, communication and public relations, surely appointing someone who may have had a connection with a phone hacking scandal, was never going to end well? I am no expert on these matters, but I and experts around him, could all see that the Coulson appointment was likely to end in bad publicity.

Guess what? Bad publicity soon surrounded No10. Coulson has now been arrested in relation to the phone hacking scandal. Good thing Coulson resigned before the scandal broke, or this could have been even worse for No10.

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